the truth about water™

water is essential, but here’s the truth: it’s stressed.

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all water on earth is continuously recycled through a process called the water cycle, a natural process through which water is continuously cycled and redistributed between various reservoirs such as oceans, lakes, rivers, groundwater, and the atmosphere.

humans depend on the water cycle’s ability to continue providing fresh, drinkable water.

over recent decades, water demand has increased significantly for both personal and industrial use. more water is collected, processed, and exposed to pollutants leading to negative consequences collectively known as water stress.

when water is stressed, it negatively impacts all living things, including us! more people are stressed and dehydrated than ever before.

water is broken, it has been working under some tough conditions: recycling, overprocessing and additives again and again and again…

it’s no wonder it isn’t performing like it’s supposed to. 

its time to welcome back, water.

crisp, clean, and finally free.

thirsty for more?

Food & Wine: Are ‘Forever Chemicals’ In Your Favorite Sparkling Water? Here’s What to Know

Food & Wine: Are ‘Forever Chemicals’ In Your Fa...

Many brands have PFAS levels of more than 1 part per trillion, exceeding the Environmental Working Group's recommendation.

Food & Wine: Are ‘Forever Chemicals’ In Your Fa...

Many brands have PFAS levels of more than 1 part per trillion, exceeding the Environmental Working Group's recommendation.

EEA: Water stress is a major and growing concern in Europe

EEA: Water stress is a major and growing concer...

Water stress — a situation where there is not enough water of sufficient quality to meet the demands of people and the environment — is already a reality in many parts of Europe.

EEA: Water stress is a major and growing concer...

Water stress — a situation where there is not enough water of sufficient quality to meet the demands of people and the environment — is already a reality in many parts of Europe.

The Guardian: Some types of PFAS may cause sleep disorders in young adults, study finds

The Guardian: Some types of PFAS may cause slee...

  "Some of the most common types of PFAS may cause sleep disorders in young adults, new research finds, and the study’s authors for the first time identified how the chemicals probably...

The Guardian: Some types of PFAS may cause slee...

  "Some of the most common types of PFAS may cause sleep disorders in young adults, new research finds, and the study’s authors for the first time identified how the chemicals probably...

PFAS Central: Medical Moment: Scientists discover how dangerous exposure to PFAS chemicals can be

PFAS Central: Medical Moment: Scientists discov...

"They are known as forever chemicals. They can be life-threatening and just about everyone has been exposed to them. PFAS are a large, complex group of synthetic chemicals that have...

PFAS Central: Medical Moment: Scientists discov...

"They are known as forever chemicals. They can be life-threatening and just about everyone has been exposed to them. PFAS are a large, complex group of synthetic chemicals that have...

The Seattle Times: How can I get ‘forever chemicals’ out of my life?

The Seattle Times: How can I get ‘forever chemi...

“Forever chemicals,” also known as PFAS, are everywhere. They’re in our water, our soil and in everyday items like cookware, mascara or waterproof clothing. And there’s mounting evidence that this...

The Seattle Times: How can I get ‘forever chemi...

“Forever chemicals,” also known as PFAS, are everywhere. They’re in our water, our soil and in everyday items like cookware, mascara or waterproof clothing. And there’s mounting evidence that this...

Clean Water Action: PFAS: The Forever Chemicals

Clean Water Action: PFAS: The Forever Chemicals

"PFAS chemicals are a class of chemicals used to make products grease proof, water-proof, stick-proof, and stain-resistant.  They are added to: Food Packaging: pizza boxes, food wrappers, take out containers,...

Clean Water Action: PFAS: The Forever Chemicals

"PFAS chemicals are a class of chemicals used to make products grease proof, water-proof, stick-proof, and stain-resistant.  They are added to: Food Packaging: pizza boxes, food wrappers, take out containers,...